How to find new customers using these Google Analytics reports
The main goal of marketing is to find new leads and customers. Well previously, there were a lot of traditional marketing activities done in order to generate leads and customers. Now somewhere it has been replaced by digital marketing activities.
It sometimes gets difficult to find new customers and there are times where we don’t even know what we are doing is producing any results or no. it is very important to find the right target audience in order to go ahead.
Today we will see how one can find new leads and customers using Google Analytics Reports as Google Analytics is one of the Leading Software in the Marketing for Tracking the Behaviour of the Customers and We, Webtraffic.agency - Best Digital Marketing Company in Mumbai is going to tell you that how to read the Google Analytics
This is the integral part of Digital Marketing and comes under the SEO Part and We think it should be handled by the best SEO Agency in Mumbai
Before we dive into that, you will need to first install Google Analytics and make an account. Just go to Google Analytics website and sign in. make a new account and get a tracking ID. The process till getting the tracking ID is easy.
Once it has offered a tracking ID, you have to paste it in the coding of your website.
Google Analytics has many tools and one can track current customers and learn from it to find new ones. Let us go through this now.
1. Report on Audience Overview
The audience overview section of Google Analytics can give a lot of insights into your audience. On the left side of the interface, you will find the section ‘Audience’. When you click on the audience, the first option will be ‘Overview’. When you click on Overview, you will get to see a graph of how many visitors you have got on your website. There will be a graph of old as well as new visitors. The bounce rate will also be mentioned to help you understand how many people are returning from your website.
This insight will help you to understand your website better and improve. Demographics in terms of region and country and the sessions are also given in detail.
2. Report on Acquisition
Just knowing how much traffic you are getting to your website doesn’t make sense. It is important that you also know from where that traffic is coming in order to target and concentrate on those things. On the left-hand side of Google analytics dashboard, you will find the tab named ‘Aquisition’. Under that go to overview. Here they will provide you with a graph showing where the traffic is coming. They have sections like Organic traffic, social media, direct, email, referral, paid search, others. This will help you to comprehend which platform is working the best for you. If there is more organic traffic, invest in SEO and if there is social, invest in social media marketing and so on.
3. Report on Site content
We always keep saying that content is the kind of digital marketing and it is true. The content that we write on our website can also help us analyze how much our audience is engaged and what should be improved.
For this, there is tab named ‘Behaviour’ and under that click on ‘Site content’. You will see a dashboard with all the reports on which pages have the most visitors, how average time is being spent on that page and also the bounce rate. This report will help you analyze what type of content works best for you and your audience.
Further, you can create advertisements related to the content that works the best to get more leads and new customers because if your current customers find it interesting, new customers will also get attracted.
CONCLUSION:
To put it all together, analyzing does help a lot in taking decisions, improving and gaining new leads.
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